Santa Cruz Aerial

Special Election - November 4, 2025

Santa Cruz YIMBY Endorsements

Cheat Sheet

Explanations for endorsements are below.

City of Santa Cruz Measures

Measure C: City of Santa Cruz

⛔️ Measure B: City of Santa Cruz

Endorsement Explanations

City of Santa Cruz Measures

Yes on C City of Santa Cruz

✅ Yes

Measure C: City of Santa Cruz

YES on C — Santa Cruz: Creates a reliable $5M annual fund for 100% affordable housing and homelessness solutions. With strong oversight, exemptions for those in need, and a 22-year sunset, it ensures accountability. A YES vote means more homes for local workers and families — keeping the City of Santa Cruz livable for all.

Endorsing chapters
  • Santa Cruz YIMBY
Yes on C - No on B

⛔️ No

Measure B: City of Santa Cruz

NO on B — Santa Cruz: Realtor-backed, Measure B misleads voters with modest revenue, weak affordability rules, and limited accountability. It raises far less than Measure C and spreads funds across roads, infrastructure, and climate projects, leaving little for housing. A NO vote stops a deceptive, realtor-backed measure that drains resources without delivering affordable housing.

Endorsing chapters
  • Santa Cruz YIMBY

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